
When I am bored at school I read
Wikipedia pages. This is a great way to kill time and learn things that I did not know before. A few days ago, my wiki travels brought me to the
Kirin Brewery Company page. There is a warning at the top of the page that says "
This article or section is written in an informal style and with a personally invested tone. It reads more like a story than an encyclopedia entry." Well, that doesn't sound too bad. And it wasn't. I stared at a computer and enjoying learning about
Kirin's history, from its roots as the first Japanese brewing company right up to 1987 when
Asahi introduced
Super-Dry. Oh, what a dark year for Japanese beer.
Kirin fought on, bringing the beer they knew was superior to the table, but profit margins got slimmer. Says
Wikipedia, "
Japanese consumers wanted lighter, less bitter beers--Super Dry delivered this; Kirin Lager did not. Kirin eventually, somewhat belatedly, in early 1996, gave in to consumer preferences and changed Kirin Lager to a less bitter, draft beer." It's the last of that quote, specifically "changed" and "less bitter, draft beer", that really tug on the ol' heart strings. The article only gets worse after this, talking about happoshu rising in popularity in the late 90's, early 2000's. For Kirin's sake, I will imagine that their
Premium Muroka, which is damn good beer, is a direct descendant of the Kirin Lager that the Japanese population neglected in favor of
Super Dry rice water. Just thinking about that poor lost beer gets me all emotional like the time I went to Popeye's and it was closed.
2 comments:
Actually the Taisho and Meiji era Kirins were on shelves last month (still are?). They are probably a better reflection of what Kirin used to taste like. Sad, but true, Asahi came to the top of the market through its SuperDry - the worst of the major flagships in my opinion.
Oh yeah, I didn't think about that. I reviewed those a bit ago. The Pilsner was a little weak in my opinion but the Lager was pretty good for a macrobrew. That is the what Kirin lager was before, right? Not bad. Shame on Asahi.
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