If you want to know how Asahi plans to wow you this year, you can read their Group Business Strategy. It annoounces many more crappy Happoshus and such to come, like the Asahi Off that is everywhere on TV these days. This beer was released in February, and may be the worst named beer in history.
"Off" is not a very good name for any product except bugspray. Off bugspray has a great name becuase it tells you what it is good for: keeping bugs off. Asahi Off is a terrible name becuase it tells you what it is: Off Beer, Not beer, beer with an off taste, something's off here, this is off-ful, off-er it to a homeless person, off its rocker, off kilter, buzz off, piss off, F-off.....you get the idea.
The press release tells us that Asahi Off is a "low-carb, low-purine beer." I mus
t be an idiot becuase I didn't know what purine was. Wikipedia tells us: Purine (1) is a heterocyclic aromatic organic compound, consisting of a pyrimidine ring fused to an imidazole ring. Purines, including substituted purines and their tautomers, are the most widely distributed kind of nitrogen-containing heterocycle in nature.Yikes.
As if you needed me to tell you, stay away.
6 comments:
I love the ads in the trains, though, where famous dorks proudly proclaim, I am Off!
Here you go Chris: http://www.asahibeer.co.jp/off/
Saw a commmercial for it the other day. A proud salaryman proclaiming "I'm off!" My first thought was - where's he going?
Definitely a bad name for a beer, although an apt one too. This beer is definitely off.
Almost as good as the can of slat. Comes in 3 fruity flavors. Get your lips round a slat tonight!
Are you sure it didn't say it was a low-urine beer?
Low urine? No. I would say urine is one of the many adjunct this beer proudly features.
"Purine" is a contributor to "gout:. Search google using both words and you'll find a lot of info about it.
Beer is a real "no no" for people suffering from gout. This allows them to drink something that is similar to beer.
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