Ok, I know I am posting on the weekend, but this is worth it. We have a Good Beer Country Boys Exclusive today, as James Watt from BrewDog Breer stopped in and answered a few questions for us!! I recently discovered Brew Dog on the web and from what I can tell, it is the hottest new brewer out there. They've only been at it a few years, but they have already made some great beer. James Watt will be in Tokyo on February, 22nd to promote BrewDog's Paradox (scotch ale--but with a kick!) at the Whiskey Live Japan festival. Stop in and tell him hello, and that Japan is supporting BrewDog. Enough of me--here's what James had to say:
1.) What makes your beer different from the "others"?
It is our own take on classic styles. We like taking age old classic styles and giving them a contemporary, edgy, innovative tweak. We also want to develop closer links with our customers.Our video blog, blog and things like the prototype challenge last year (where customers voted for which beer they wanted us to add to our 2008 range) or our Beer Rocks project, we are All about invoilving the customer in the development ofour company and brand.
2.) You are living the dream! You make beer with your best friend and dog. Tell us, what's your secret?
The secret is a hell of allot of hard work and being completely committed to what you want to achieve.In the UK we want to educate people about beer. The UK market is dominated by bland industrially brewed lagers from faceless multinational corporations.We want to show them the other side of beer – beer made with fresh natural ingredients in an artisanal manner. Beer full of flavour, bite and body. We want to introduce them toThe wonderful flavours of different beers and open their eyes to a whole world of beer they have not seen.
3.) Come on, does your dog really drink beer?
He does. He once told me his dad was a polar bear.
4.) Why should I buy your beer?Our Paradox won gold at the 2008 World beer cup. It is a 10% Imperial Stout aged for 6 months in a specially selected single malt whisky cask.It is this kind of experiminetation and innovation that gets consumers excited and interested.
5.) The Japanese are crazy about cool looking brews with great names...Do you think that Brew Dog can sniff its way into the Japanese market?
We are already there! Just with Paradox though – we will be in Tokyo at Whisky Live on 22nd Japan. So far we have only Paradox in this market but we would love to get our other beers there. Feel free to email me the details of any retailer or distributor who would like to carry our beers.
Thanks again James, I hope all goes well in Tokyo and you have a great time. Let all of here at Good Beer Country Boys raise a pint and toast You who make what we love! Cheers to Beer and You!
5 comments:
I know Pangaea in Tokyo has stocked their beers for a while now (all bottles of course), not long after they became available. Tried 2 of their brews. Paradox being one of them. A bit weird, but that may be sounding too freaky. Definitely a twist in the beer. Not sure if they will be great sellers, as they are alos pretty damn expensive, but I don't regret drinking the 2 I had. not bad beers and always interesting to try some new stuff.
Try the new Nogen brews, from Scandinavia. It's all the rage now. Haven't actually had them myself yet, but everyone else seems to have. Strong and expensive but very highly rated and the Nogne brewer is bringing out a beer in conjunction with a Japanese brewer at next week's festival. That'd be interesting to try. If I don't make it, please let me know how it was!
Nogne, not Nogen.
Damn and blast.
Can't type for shot.
What I don't understand is why Brewdog doesn't sell Tokyo in Tokyo? I mean, doesn't the name alone give it excellent marketing potential? A 12% beer named after this city made in the UK, how cool? That could be sold in like tons of pubs. Of course, the real reason I want it to be here, is just so I can try it.
I have tried about four or five of the Paradoxes. Some of them I really liked and others were a bit too much. I hated the Imperial IPA in whisky cask, blah (name slips me). Loved the Imperial Stout on its own and thought Speedball was one of the best UK beers I have ever had. There are some British beer focused importers around town. They should seriously look at these quality products.
TimE, I'll pass the info along to James!
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