Kirin's Golden Moment

I can't resist when a new Hopposhu or 3rd Category shows up in the 7/11 across the street. After school today, there were two, Kirin's Golden Moment and Suntory's Yutaka. I didn't want to drink these back to back, so I got the Golden Moment. Why that beer? Well, marketing got me.The can reads "Kirin's KOKU NO JIKAN delivers you a great harmony of refreshing and full body taste." Let's break this down. You have refreshing taste. You have full body taste. These are harmoni-a-sized and then delivered to you, the consumer, in this...oh, wait. I was about to say beer, but this is 3rd Category. This malt-free beer flavored alcoholic beverage.

Surprisingly enough, the slogan is right on the money. This beer has a refreshing taste for the first two or three drinks, ice-friggin-cold (I suspected trouble, so I threw it in the freezer for 10 minutes). This beer has a full body taste, a full body that is made of things beside barley malt. Seriously, if you can't put malt in these 3rd Category abominations, then don't put body either. I would rather the main flavor be water than mutated soy protein.

In conclusion, the drinkers of this original Japanese beer style are drinking to get drunk, not drinking for taste. Body in 3rd Category beer? Makes it harder to chug.