You have to wonder when this will cease. It's crazy that in Britain laws are being lobbied for to increase the price and lower the alcohol content of booze, but here in Japan, we have just the opposite.
If you are new to the Japanese beer taxation system, suffice it to say that the system makes it not only possible, but profitable for mega brewers to produce drinks with a high alcohol content, and sell them at a relatively cheap price.
I.E. Asahi Strong Off. Besides having a terrible name ( Do you think they check with any English speakers first?) Asahi Strong Off boasts 7% alcohol and probably no taste. It isn't beer at all, just flavored alcoholic water. When we first started we used to try to buy all of these beers and taste them, so we could write about how bad they were. I quit, because I began to worry not about my liver, but my stomach lining.
However, if you have the urge to try, feel free. Just don't say I didn't warn you!
3 comments:
Ugh. You'd think that at some point drinkers would wake up and say "wait a minute, if I want a higher-octane and cheaper drink I should just get this jar of One-Cup Ozeki over here instead."
My eyes haven't stopped bleeding from reading about Strong Off. ARGH!
You didn't even try it... How could you have a clue about what it tastes like? It's really not that bad, like a fuller-tasting asahi dry
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