See, now this is just a bit childish...

It looks like the boys at Brewdog are getting into a bit of a wiener showing contest, to use a Kentuckism. Brewdog unveiled Tactical Nuclear Penguin (32% FREEZE DISTILLED) to much fanfare and hype. They basked in their glory for only a short while though, as a German Brewery announced a 40% brew. Brewdog was crushed, until yesterday, when they announced their 41% (Yes, you read that right) Sink the Bismarck! (Of course, this beer was being made before the German one came out...but the timing just makes it seem like keeping up with the Joneses...errr.....VonWolfhousens.

To some, having the title of "Strongest Beer in the World" is perhaps the most important thing in the world. (Although, I must point out, what these breweries are calling "beer" is somewhat of a stretch. It is freeze distilled (Fractional Freezing), which means this is not technically a beer anymore...)

The video is pretty funny though.... and they are pushing the envelope. Were there haters when Dogfish released (releases!) some of their high ABV crazy beers? You bet. For sure don't want to be a hater, and I want to let the Brewdog boys do their thing. But for now, a 10% IPA is good for me....

*UPDATE: Here is James' take on BeerAdvocate. It's a good read.

Sink the Bismarck! from BrewDog on Vimeo.